case study

Magimix: Bespoke Instagram & Facebook Workshop for a Global Brand

About the Client: Magimix

Magimix is one of the world's most iconic kitchen appliance brands - synonymous with quality, style and performance.

With a loyal following and strong heritage, their UK head office team were ready to take their social media to the next level and make their Instagram and Facebook presence truly work for the brand.

They also wanted to equipped with up to date platform knowledge and content ideas for a Christmas campaign (which we mapped out during the session)

The Brief

Magimix approached me looking for an expert-led workshop for their head office social media team.

The goal was to equip the team with up-to-date knowledge, practical strategies and the confidence to implement meaningful changes to how they create and share content covering Instagram primarily, with a focus on Facebook too.

I developed a fully bespoke 2.5-hour interactive workshop, tailored specifically to Magimix's brand, audience and objectives.

What we did for Magimix

A Bespoke Workshop Built Around Magimix

Every element of the session was written from scratch for the Magimix team - not a generic training course, but a workshop designed around where they were, what they needed, and the opportunities specific to their brand.

The session was practical, collaborative and fast-paced, covering:

Instagram for Business: What's Working Right Now.

An honest, up-to-the-minute overview of the platform landscape, cutting through the noise to focus on what actually drives results today.

Growing an Engaged Audience.

Strategies to attract the right followers and build a community that genuinely connects with the Magimix brand.

Mastering Reels.

A deep dive into short-form video, including top tips for creating Reels that perform, with practical guidance the team could act on immediately.

Instagram SEO & Keywords.

How to make the Magimix account more discoverable to new audiences actively searching for relevant content.

Insights & Data.

How to read Instagram's analytics strategically, track what matters, and use data to make smarter content decisions going forward.

Content Strategy.

A comprehensive session covering posting frequency, the optimum content blend, how to maximise and drive more user-generated content (UGC), a review of the 2023 content calendar, optimising content for engagement, getting more from Stories and Highlights, Christmas campaign ideas, and repurposing content efficiently across platforms.

Time Efficiency & Repurposing.

Practical advice on working smarter, not harder making the most of every piece of content created.

Instagram Collaborations & the Blue Tick.

When and how to use collaborations strategically, and a clear guide to Instagram verification.

Influencer, Promotions & Competitions Resource

In addition to the workshop itself, I created a bespoke written guide covering influencer marketing, promotions and competitions. A practical reference document for the team to keep and return to as they plan future campaigns.

The Results

The Magimix team left the session with heads full of ideas, a clear strategic direction and practical takeaways they could implement straight away.

"Thank you for such a great afternoon - so much brilliant information and so many practical and impactful takeaways. We all really enjoyed and came away with heads full of ideas."

The Magimix Team, Magimix UK Head Office