Your new Instagram size guide

Love the new Insta glow up? OR longing for the OG squareness….Or maybe you haven’t even had the update yet! 👀

Either way, there could be a lot of (confusing) info to process around the new sizing that rolled out over the weekend…

Simply, our profiles and feeds are moving from the classic 1:1 square format to a vertical portrait format. That means your images and videos will be showcased with less cropping and more of the vertical magic.

A change that’s great for giving us more content ‘real estate’ on the feed but it does mean you’ll need to tweak how you design your posts.

Hopefully, this guide will help you understand it all and make for a pain-free transition…

This is what your grid will look like once you receive the update.

New portrait size

All posts and carousel content should be created using the new portrait dimensions 4:5 or 1080 x 1350 px

Other things to note:

⭐️ Unfortunately it’s not possible to change back to square sizing if you have the update. You can adjust your content using the new ‘adjust preview’ feature

📣 PSA this feature isn’t perfect but it’s a start! Really hoping they will introduce background colour options soon 🤞

⭐️ Please don’t feel you need to change all of your ’square’ content to the new sizing. Only focus on your top 9 posts that are visible, any pinned posts or any offers / services you are promoting at the moment

⭐️ Reels and Stories are the same size - 1080 x 1920 or 9:16. No changes there (phew!). Just have the new sizes in mind when creating covers for your reels

⭐️ Set your camera to take pics in portrait mode if possible

⭐️ If you use a design app like Canva create a design template in the portrait size (1080x1350) and remember to keep the left and right margins clear for ‘squish space’